Should A Wannabe Influencer Pal Cease Exploiting Me for Content?

The Prosecution: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes video blogs about city life, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be bare-faced, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I’m grateful that Marielle has helped me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I love being with her, but I also desire to enjoy it without being filmed, altered, or posted for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I admire people on social platforms who execute that style of casual, DIY film-making.

Creating content is my version of living actively: observing the nuances, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can get us: an opening. I know not everyone likes being filmed, but often unplanned moments is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends help each other in small ways. My assumption was recording a clip here or there would be enjoyable for her. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a substitute for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. While she enjoys creating, that doesn’t mean everyone around her is willing material. She needs to honor Beth’s personal space.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it’s not for everybody. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your relationship. Create some real experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Brett Macias
Brett Macias

A digital historian specializing in archival preservation and public access to historical records, with over a decade of experience in cultural heritage projects.