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Thursday, October 15, 2026
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TikTok Offers The Community Power to Reduce AI-Generated Content in Their Feeds

Users will soon have a fresh option that permits them to cut down on the quantity of AI-created media appearing in their feeds. This initiative comes as the company revealed that it currently hosts more than 1 thousand million content made with AI.

Trial and Implementation

The new functionality is being tested over the next few weeks before a full-scale rollout. This development comes amid a surge in AI content, fueled by new content generation software.

AI Content on Other Platforms

Recent reports that almost a tenth of the fastest-growing video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.

Our research shows that numerous viewers like content made with AI tools, ranging from digital art to educational videos, and we intend to provide users the ability to increase or decrease of that, depending on their own likes,” commented a company executive.

Scale of AI Content

TikTok shared that there are now 1.3 billion videos on its network identified as artificially created. Overall, more than 100 m media items are uploaded to the service each day, making AI content a minor portion of its total content library.

User Control Features

Users will be capable of limit or boost the level of artificial media they watch by accessing the content preference option in the application and choosing the AI content topic. Other topics that currently be adjusted under the setting encompass current affairs, clothing, cosmetics, and movement.

Platform Guidelines

The platform’s guidelines require content makers to tag “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its terms of service.

Additionally, the app will henceforth add an artificially created watermark to content produced via its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This measure is aimed to help prevent users from trying to circumvent the disclosure requirement.

Responsible AI Funding

The company is also launching a $2 million educational fund for experts and groups to create educational content about responsible artificial intelligence. This program will support educational bodies focused on educating programming and robotics.

Content Safety Approach

The platform has justified its moderation strategy, following controversy over plans to cut jobs for numerous safety staff in Britain. The company is expected to eliminate a significant number of roles in its trust and safety division in its British office, with trade unions and digital protection specialists expressing worry that humans are being replaced by machine-led review.

A company official explained that people-led review would still have a role, but AI can protect employees by filtering out the most harmful content ahead of it has to be seen by staff. The platform reported a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its machine learning processes.

It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”
By

Brett Macias

A digital historian specializing in archival preservation and public access to historical records, with over a decade of experience in cultural heritage projects.

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